"Add LittleThings to that list of under-the-radar viral giants. Its formula for success: an exclusive focus on positive, uplifting content for its predominantly female readership."
"LittleThings has built its audience and business over the past three years almost exclusively through Facebook, publishing 'feel-good' content targeted at a female audience and optimizing it for sharing across Facebook's platform."
"LittleThings, an upstart publisher, is known for mastering the art of social publishing."
"LittleThings targets an often-overlooked demographic — women 35 and older — and has received crazy amounts of traffic."
“Though LittleThings might not fit the definition of 'hard news' that so many people instinctively think of when we discuss digital publishers, it has managed to carve out a space for itself among much more well-established competition through a focus on audience development, anticipation of revenue trends and clever distributed publishing strategy.”